The Sticking Point Solution: 9 Ways to Move Your Business by Jay Abraham

By Jay Abraham

Companies can plateau, stall, or stagnate...without the vendors or key executives even figuring out it. the aim of The Sticking element resolution is to assist marketers and bosses realize the ways that their companies might be caught, and to then supply them instruments for purchasing unstuck and having fun with exponential development. to accomplish this, Jay may help you to spot the 9 “sticking issues” that preserve marketers and managers alike grinding simply to live to tell the tale, rather than turning out to be and thriving.Unlocking that real enterprise power and diagnosing the explicit concerns that every reader/business owner/entrepreneur/employee faces is the venture of this publication. the implications: freedom from stagnation and stalling; new degrees of profitability and luck; and a miles larger feel of regulate and enjoyment from working the firm.

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Extra resources for The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

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The prospect was hesitant. She gave us a taste of the situation but was clearly reluctant to divulge too much. I tried a few other questions. "How much do you know about the service your competitor is offering? What kinds of marketing have you seen it doing? " Still, I was getting only half-answers. Slowly it began to dawn on me that the prospect was withholding crucial information because she thought she'd lose power in the relationship by letting on too much. But I had no way of offering her a solution without knowing the full scope of her problem.

7. Control your risk. But always point out the overlooked risks and dangers your marketplace is exposed to, and help your clients reduce or eliminate them. 8. Use as much research and data as you can to make your point, prove your advantage, and demonstrate your performance. Just be sure to summarize, compare, interpret, and analyze this information so that people can appreciate and act on it. 9. Challenge status quo thinking with a sharper, fresher perspective, a better strategy, or a clearer game plan for your market to follow.

You have moved from uncertainty to absolute certainty, from confusion to exhilarating joy. Remember the Tin Man in The Wizard of Oz? A little bit of oil, applied judiciously in the right places, got him moving again. He didn't have to go back to the shop in order to continue traveling down the yellow brick road-he just needed those few drops of oil, applied with care exactly where they were needed. That's what this book is about-showing you how to go, how to grow, and how to maximize the enjoyment and 25 26 JAY ABRAHAM profitability of the business upon which you have already lavished so much time, care, and attention.

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