The Social Psychology of Tourist Behaviour by Philip L. Pearce

By Philip L. Pearce

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All of these images, irrespective of their authenticity, fall within the range of the category of tourist but represent a considerable contrast of tourist behaviours and experiences. 38 The Social Psychology of Tourist Behaviour In a follow-up study to the assessment of the relationships among traveller categories the author examined the effects of four factors in determining the character of the tourist role. The nationality of the tourist was considered to be important and was exemplified by a contrast between the images of Australian and Japanese tourists.

Tourists and Others The novelist Henry James had little difficulty in defining tourists socially. He decided that all tourists were "vulgar, vulgar, vulgar". Other definitions of tourism such as passport-type measures have already been discussed and their strengths and weaknesses outlined (cf. Frechtling, 1976, 1978; Mcintosh, 1976; Chib, 1977). What is needed here is an account of tourists which seeks to delineate the tourist role from related roles. As Lengyel (1980) suggests: Tourists originally were a class apart.

Meanwhile, the subjects' relative lack of familiarity with the Japanese and the lack of perceived threat or personal relevance in describing Japanese roles, may well have been reflected in the reduced levels of differentiation in the age variable when describing Japanese travellers. This argument is substantiated by a series of findings in more traditional social psychological research which has emphasized that more negative appraisals of out-groups occur because of more simplistic cognitive schema about these groups (Linville and Jones, 1980).

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