The Moment of Clarity: Using the Human Sciences to Solve by Christian Madsbjerg

By Christian Madsbjerg

Businesses desire a new kind of challenge fixing. Why? simply because they're getting humans wrong.

Traditional problem-solving tools taught in company faculties serve us good for many of the daily demanding situations of industrial, yet they generally tend to be useless with difficulties concerning a excessive measure of uncertainty. Why? simply because, quite often, those instruments are in response to a unsuitable version of human habit. And that improper version is the invisible scaffolding that helps our surveys, our concentration teams, our R&D, and masses of our long term strategic planning.

In The second of Clarity, Christian Madsbjerg and Mikkel Rasmussen study the company world’s assumptions approximately human habit and convey how those assumptions can lead companies astray. however the authors chart a manner ahead. utilizing theories and instruments from the human sciences—anthropology, sociology, philosophy, and psychology—The second of Clarity introduces a pragmatic framework referred to as sensemaking. Sensemaking’s nonlinear problem-solving strategy offers executives a greater option to comprehend enterprise demanding situations regarding shifts in human behavior.

This new technique, a essentially varied solution to take into consideration approach, is already starting up in Fortune a hundred businesses world wide. via compelling case reports and their direct adventure with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will provide help to clear up difficulties as various as surroundings corporation course, riding development, enhancing revenues types, knowing the true tradition of your company, and discovering your method in new markets.

Over and once more, executives say an identical factor after accomplishing a strategy of sensemaking: “Now I see it . . .” This experience—the second of clarity—has the capability to force the total strategic way forward for your organization. Isn’t it time you and your enterprise begun getting humans right?

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Extra resources for The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

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Even the reception desk is not immune to the worship. It is not uncommon to see large-screen TVs in lobby areas showing the second-by-second upticks and downticks of the stock price. Quantitative analysis is the heart of the default problem-solving model and the soul of most strategy. It has become so dominant that companies tend to forget that the world consists not only of quantities but also of qualities. ” Default thinking catalogs the world into properties: how big is the market, how many people will buy our products, how many people know our brand, which category is growing fastest, which geography is the most profitable, which customers have the highest loyalty and what technologies have the highest adoption.

And yet, the general principles of Taylorism still provide the basic scaffolding of the modern MBA: the perfection of the workflow, the step-by-step analysis of behavior, the belief that people will usually work harder with financial incentives. Of course, today Taylorism on the production floor has been supplanted—first in Japan and then in the rest of the world—by the principles of “lean” manufacturing. Still, logical positivism, or default thinking, has kept its grip on most of the rest of the business world throughout the last century.

A famous study by the Swedish psychologist Ola Svenson showed that more than 90 percent of people in both Sweden and the United States thought of themselves as better-than-average drivers. A similar study some years later asked business executives how good they were at running their business. Again, a vast majority of the business leaders told the researchers that they were better at running their business than the average business executive. Mathematically speaking, 90 percent can’t be better than average, so either people in the survey were not telling the truth or they simply had no informed way to answer the question.

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