The Magic of Bollywood: At Home and Abroad by Anjali Gera Roy

By Anjali Gera Roy

This anthology goals to painting the delicate strength of Bollywood, which makes it a special and strong disseminator of Indian tradition and values in another country. The essays within the booklet research Bollywood s acceptance inside of and out of doors South Asia, targeting its function in diplomacy and international relations. proven and rising students in literature, theater, movie, dance, tune, media, cultural reviews, and sociology from various components of the realm current their perspectives from multidisciplinary views according to case experiences from Australia, New Zealand, the united kingdom, Germany, Russia, the U.S., Senegal, Pakistan, Bangladesh, Indonesia and Canada, as well as India.

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2010. com. December 26. com/article/20101226/NEWS/101226002/ Bollywood-films-go-mainstream-in-Central-N-J- (accessed on January 30, 2011). Kapur, Shekhar. 2008. ” Hindustan Times, January 8. www. aspx (accessed on February 8, 2010). Kaur, Raminder and Ajay J. Sinha (eds). 2005. Bollyworld: Popular Indian Cinema through a Transnational Lens. New Delhi: SAGE Publications. Khan, Shahnaz. 2009. ” South Asian Popular Culture 7 (2, July): 127–139. Khoo, Gaik Cheng. 2006. Reclaiming Adat: Contemporary Malaysian Film and Literature.

In fact, the production of Brand Bollywood and its global visibility has made it available for the state to use it for diplomatic purposes. While being sensitive to the diplomatic provenance of soft power, the multidisciplinary essays in this book demonstrate the convergences as well as divergences between the attractiveness of Indian films, their brand marketing by a global cultural industry, smart power, and soft power. References Ahmad, Faraz. 1980. ” Times of India, October 26. nsf/(docid)/041F63091F301B566525694 0004E8848 (accessed on January 20, 2012).

References Ahmad, Faraz. 1980. ” Times of India, October 26. nsf/(docid)/041F63091F301B566525694 0004E8848 (accessed on January 20, 2012). Aman Ki Asha. 2010. An Indo-Pak peace project launched by the newspapers the Times of India and the Jang. com/. January 1, 2010 (accessed on February 8, 2010). Brosius, Christiane. 2005. ” In Raminder Kaur and Ajay Sinha (eds), Bollyworld: Popular Indian Cinema through a Transnational Lens (pp. 207–238). New Delhi: SAGE Publications. Chakravarty, Sumita. 1993.

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