By B. Bahador
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Extra info for The CNN Effect in Action: How the News Media Pushed the West Toward War in Kosovo
These characteristics also seem to place the CNN effect within the larger macrotrend of globalization—a term that came to prominence in the 1990s to describe a novel set of processes involving rapid connectivity in human activity that eliminated or significantly reduced time and space barriers and promoted a new global awareness. The history of the CNN effect as an academic area of study, in many ways, mimics that of globalization. Both concepts initially came to prominence in the early 1990s, with roots dating back to the 1960s, through simplistic and overarching assertions.
The challenging effect also holds similarities with Livingston’s agenda-setting effect, as both can be relevant in a preintervention policy phase. 44 The challenging CNN effect, it should be noted, is only introduced here and will be elaborated upon in the following two chapters, which 12 THE CNN EFFECT IN ACTION develop the model that will be employed in a case study in the second section of this book. The CNN Effect and Globalization The media has always played an important role in modern international politics, foreign policy, and war.
Fleeing journalists were interviewed: “It’s a problem that we really must . . W. Bush on a fishing trip, DEMONSTRATING THE CNN EFFECT 25 and John Major’s stating that this was a civil war. According to Shaw, this barrage of media coverage finally compelled Western governments to do something about the crisis, leading to the creation of the safe havens. ”22 But just as importantly, Shaw points out that the Shi’ite rebellion in southern Iraq, which led to far more deaths, did not receive the same attention as the Kurdish rebellion and did not evoke framing that called for action.