By Gene F. Jankowski
Lately, the media has been awash in exuberant stories of the coming of the knowledge superhighway, whilst tv will explode with interesting percentages, supplying a few 500 channels in addition to a wedding of television and machine that might supply, on command, entry to the most recent video clips, magazines, newspapers, books, activities occasions, inventory alternate figures, your checking account, and lots more and plenty, even more. And the foremost television networks, pundits upload, should be doomed to extinction by way of this revolution in cable, desktops, and fiber optics. yet in tv this present day and the following day, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former most sensible govt at CBS--tell a special tale. They are expecting a bumpy highway forward for the knowledge superhighway, and the main networks, they are saying, are abundantly fit and should stay so good into the following century. the data superhighway, Jankowski and Fuchs admit, will dramatically elevate the distribution channels, however it can have little influence at the quantity of programming created--and this can spell catastrophe. The authors exhibit how the networks started to be able to supply courses to neighborhood stations (who couldn't have the funds for to provide their own), who in flip supplied the distribution that gave networks entry to mass audiences and finally huge advertisements funds. They then provide us an inside of examine tv production--showing us, for example, a veteran scriptwriter placing jointly a breakfast desk scene for "Cloud Nine"--to underscore how a lot attempt is going into generating simply mins of primetime programming. They exhibit that the current 20 channels require a few 20,000 hours of programming every year, that's greater than all of the Broadway performs produced during this century, they usually finish that with out a dramatic elevate in programming (which will not ensue if merely a result of very finite provide of talent), the superhighway may be jammed bumper-to-bumper with reruns, outdated videos, and cheap programming aimed toward tightly centred audiences ("narrowcasting" rather than "broadcasting"). this is often hardly ever the bonanza the pundits have promised. The authors indicate that the media blitz concerning the new expertise has not often fascinated about programming, or on investment, or on what wishes those 500 channels will fill. the foremost networks, nonetheless, will stay the one technique of achieving the total kingdom, and the single channels that provide a whole agenda of present, reside, and unique courses, at no cost. And hence they're going to proceed to draw many of the viewers of television audience. the true loser within the cable revolution, the authors contend, is PBS, whose position as a substitute to community television has been usurped by way of cable stations resembling the invention Channel and Nickelodeon. this can be a brass tacks examine tv with a watch at the base line by way of males who boast over sixty years of expertise within the medium. a good way to comprehend tv in the United States, the place it got here from and the place it really is going, it is very important learn this booklet.
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Extra info for Television Today and Tomorrow: It Won't Be What You Think
In so doing, it also improved the profits of the network. Because of the success of CBS in this time period, ABC and NBC eventually introduced new Sunday morning programming as well. A wider audience and greater profits are, of course, the goals behind every programming decision, even if they are not always reachable. The same goals drive decisions in prime time, too. This reality led many people to view a decision CBS made as based on politics and not on performance when it canceled Lou Grant.
Its funding comes from scores of independent companies making their own advertising decisions. It buys the right to exhibit programs from another group of independent companies who retain ownership of the product. And it distributes those programs through agreements with stations owned by yet another group of independent companies. The system works for the usual reason: everybody involved benefits. More people watch these programs, so advertisers reach the largest possible audiences at the best rates of efficiency.
There are 32 Television Today and Tomorrow formulas in life, and comedy depends on working disturbances into them, disturbances just big enough to upset the normal balance but not big enough to obscure the familiar pattern underneath. Stacey Giles is a link in a chain, but unlike the links in a real chain, whose strength is their similarity, the links in this chain are highly individualistic. The production chain is made up of the singular characteristics of a variety of persons—their talents, experiences, habits, hang-ups, energies, ambitions, personalities, whatever.