Responsible business : how to manage a CSR strategy by Pohl, Manfred; Tolhurst, Nick

By Pohl, Manfred; Tolhurst, Nick

Company Social accountability, Sustainability and company Citizenship are actually crucial components of contemporary company. liable company is an important "how to" advisor supplying info on all facets of the CSR procedure. This hugely obtainable publication is filled with insights from these chargeable for enforcing CSR approach within businesses - even if as CSR managers or at most sensible administration point - with insurance of all Read more...


a simple to take advantage of, jargon unfastened guide to operating a CSR method inreal enterprise.

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How can the results of the dialogue be documented and measured? Reporters who will take minutes should be identified. Since they will document the meeting’s outcome, these people should be acceptable to both parties (Hemmati, 2002)  Ground rules – typically, confidentiality and costs are two key concerns that need to be covered by ground rules: – Confidentiality and disclosure: all participants must understand that some of the information discussed during the dialogue is sensitive and has to be kept confidential.

An independent agency carried out interviews in person using a structured discussion guide, and by phone using a specific questionnaire. Vodafone Greece provided training to ensure the agency was familiar with the company’s CR programmes and understood the survey aims. Three employee focus groups were also organised. The results were analysed in aggregate, by issue and by stakeholder group. For each issue and stakeholder group, the company was able to identify any gaps between stakeholder expectations and actual performance.

Yet, in the four years of working towards this target, our company achieved an 18% reduction combined with significant financial savings. Not all projects were as exciting as this one, but the process had another, more subtle outcome of engendering cultural change and energy awareness at all levels within the organisation. Of course, not all projects are going to be as successful. However, without a strategic vision, purpose and a sense of urgency, progress is unlikely to be as rapid. It is a key responsibility of the sustainability manager to drive this agenda.

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