Playing to the World's Biggest Audience: The Globalization by Michæl Curtin

By Michæl Curtin

During this provocative research of monitor industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and possibilities that because the Eighties have dramatically remodeled the terrain of chinese language movie and tv, together with the top of the chilly struggle, the increase of the realm exchange association, the escalation of democracy routine, and the emergence of an East Asian early life tradition. achieving past nationwide frameworks, Curtin examines the chance of a world chinese language viewers that may comprise extra audience than within the usa and Europe mixed. He attracts on in-depth interviews with a various array of media executives plus a wealth of old fabric to argue that this huge and more and more prosperous industry is probably going to shake the very foundations of Hollywood's century-long hegemony.Playing to the World's largest viewers profiles the best chinese language advertisement studios and telecasters, and delves into the operations of Western conglomerates extending their succeed in into Asia. Advancing a dynamic and integrative conception of media capital, this cutting edge e-book explains the histories and methods of display agencies that objective to turn into important gamers within the worldwide China industry and gives another standpoint to fresh debates approximately cultural globalization.

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Extra resources for Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV

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Most important, however, was state-subsidized radio broadcasting, which in most every country outside the Western Hemisphere was established as a public service system and remained so until the 1980s. 44 Radio seemed an especially appropriate medium for intervention, since many of its characteristics helped to insulate national systems from foreign competition. Technologically, radio signals traveled only thirty to sixty miles from any given transmitter. As in Britain, one could interconnect a chain of transmitters that would blanket the countryside, but the only way for foreign competitors to reach one’s home audiences was via shortwave radio, a temperamental technology that was comparatively inaccessible to the masses.

They invoked themes and narratives from the past as a way to tap into that which remained common among diasporic Chinese, but they also developed movies for ethnic Malay audiences, and they acted as regional distributor for several Hollywood studios, serving audiences across ethnic boundaries. As a Chinese family enterprise, they were discreet and even secretive, but they were also flexible, willing to exploit opportunities wherever they presented themselves. 5 The origins of triad societies are diverse and complex, as are the histories that recount their development.

Like others, Murdoch originally imagined satellite technologies as transcending frontiers and unleashing the centrifugal power of his media empire. Instead, he found himself mired in infrastructural, regulatory, com- Introduction / 27 petitive, and programming issues in diverse markets throughout the region. Paying particular attention to Star TV’s development in the PRC, in chapter 9 I show how forces of sociocultural variation on the ground reshaped the distribution and production strategies of a major Western media conglomerate with global aspirations.

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