Marketing Automation with Eloqua by Ben Griffith

By Ben Griffith

Build a strong crusade from begin to end utilizing Eloqua

Overview

  • Learn the intricacies curious about filtering contacts
  • Implement and comprehend gating functionality
  • Explore crusade metric reporting

In Detail

Eloqua is a robust platform that develops automatic advertising and marketing and insist new release software program and prone for business-to-business retailers. It presents sufficient instruments to begin to centralize advertising operations and construct holistic perspectives of call for new release throughout a number of channels. This, in flip, supplies sellers actionable effects for his or her campaigns and the power to centralize extra of this knowledge from one or a couple of platforms. It is helping ascertain each element of advertising works more durable and extra successfully to force revenue.

This functional advisor may help you understand your complete strength via demonstrating how your crusade imaginative and prescient should be translated right into a electronic crusade in Eloqua, and the way to degree its success.It will stroll you thru development a pragmatic crusade, and explains the robust good points of Eloqua in this trip. you are going to additionally easy methods to make the most of those gains on your crusade in addition to a variety of instruments that would increase its advertising and marketing value.

This concise, but concentrated advisor seems on the Eloqua platform and breaks down the strong instruments that may be used to construct computerized electronic campaigns for the fashionable marketer.

You will learn how to construct e-mails with customized and reusable content.You'll how you can construct and deal with your database, successfully execute advertising campaigns, rating and path results in revenues. you will additionally examine how-to degree marketing's effect in your company. Gating of your excessive worth advertising content material should be explored, carried out utilizing local beneficial properties of Eloqua touchdown pages and varieties. touch administration and segmentation can be lined in depth.

What you are going to research from this book

  • Design your first electronic crusade for Eloqua
  • Build emails, types and touchdown pages on your campaigns
  • Manage electronic resources and their parts inside of Eloqua
  • *Utilize Eloqua's e mail editor to create, add or open and edit an current email.
  • Understand the internet lead catch and processing utilizing Eloqua forms
  • Learn how you can phase contracts
  • Learn concerning the touch centric facts version in Eloqua
  • Schedule and turn on Eloqua campaigns
  • Utilize Eloqua's touchdown web page editor to create and customise your touchdown page.
  • Analyze the result of your electronic campaigns

Approach

This publication is a pragmatic advisor following a step-by-step method of create, edit, customise and add your campaign utilizing Eloqua.

Who this booklet is written for

If you're a advertising and marketing specialist or company analyst who desires to use Eloqua to regulate call for iteration, lead scoring, e mail advertising and marketing, and construct electronic advertising and marketing campaigns, this ebook is perfect for you. No past wisdom of Eloqua is required.

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Additional resources for Marketing Automation with Eloqua

Sample text

Dynamic Content Dynamic Content are sections of content that can be used across Emails and Landing Pages, similar to Shared Content, but that also has the ability to show different content depending on: Contact, Account, Custom Object, or Event fields for the recipient contact. [ 46 ] Chapter 4 Signature Layout Signature Layouts can be used in Emails. They are similar to Dynamic Content, but allow field merges from Eloqua users instead of Contacts, Accounts, Event Sessions, Events, or Custom Data Objects as regular field merges do.

30 ] Chapter 2 3. com/demand/ BenGriffithL88888, where BenGriffithL88888 is the PURL code. Now, when these visitors come to the landing page, they are already known. In Eloqua, if we do not have a contact's e-mail address, it's important to capture it if possible. If we place a form on the landing page, we can update their existing contact with a valid e-mail address, and after this happens, we would have a contact with a valid e-mail address allowing us to market to them digitally moving forward.

For example, Beyn Ben Griffith. Creating the campaign Having a segment and e-mail ready, you can now navigate to the campaign canvas by clicking on Campaigns from the top navigation. After the Campaigns Launchpad opens, click on Create a Campaign. Next, in the Template Chooser window select Blank Campaign and click on Choose. [ 20 ] Chapter 1 This will open the campaign editor. In the left panel, there are AUDIENCE, ASSETS, DECISIONS, and ACTIONS components, which can be added to your campaign.

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