Internet Publishing and Beyond: The Economics of Digital by Brian Kahin, Hal R. Varian

By Brian Kahin, Hal R. Varian

Show description

Read Online or Download Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property PDF

Best desktop publishing books

PostScript Language Tutorial and Cookbook

PostScript, a progressive, device-independent web page description language, is readily changing into the normal for printing fine quality built-in textual content and photos. it's a robust, versatile language that has the power to explain successfully the looks of textual content, photos, and photo fabric at the published web page.

Italian Music Incunabula: Printers and Type

Musical notation awarded strange demanding situations to the hot craft of printing within the 15th century. Its calls for have been so tough that the 1st effect of song from steel sort used to be no longer made till an entire 20 years after the 1st published alphabetic texts. by way of the top of the century dozens of such fonts had seemed all through Europe.

Manly Crafts

Manly Crafts provides complete step by step directions for 35 artful tasks with not anything frilly, lacy, or pastel in sight. easy methods to make a 5-cent marriage ceremony band, leather-based iPod case, and paracord bullwhip!

Additional resources for Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property

Sample text

Michael Froomkin, “Flood Control on the Information Ocean,” 15 Pitt. J. L. & Com. 395 (1996). Advertising Pricing Models for the World Wide Web Donna L. Hoffman and Thomas P. Novak Introduction The advertiser-supported Web site is one of several business models vying for legitimacy in the emerging medium of the World Wide Web on the Internet (Hoffman, Novak, and Chatterjee 1995). Advertising on the Web takes a number of forms. Currently, the two most dominant forms of advertiser-supported Web sites are sponsored-content sites, such as Hotwired, the Industry Standard, and Salon, and entry-portal sites (for example, Yahoo, MSN, and Altavista), which function as gateways to the Web and provide search and directory features to Web browsers.

Michael Froomkin, “Flood Control on the Information Ocean,” 15 Pitt. J. L. & Com. 395 (1996). Advertising Pricing Models for the World Wide Web Donna L. Hoffman and Thomas P. Novak Introduction The advertiser-supported Web site is one of several business models vying for legitimacy in the emerging medium of the World Wide Web on the Internet (Hoffman, Novak, and Chatterjee 1995). Advertising on the Web takes a number of forms. Currently, the two most dominant forms of advertiser-supported Web sites are sponsored-content sites, such as Hotwired, the Industry Standard, and Salon, and entry-portal sites (for example, Yahoo, MSN, and Altavista), which function as gateways to the Web and provide search and directory features to Web browsers.

Competition is thus still a virtue, whether the governing framework is one of gift-exchange or buy-and-sell—unless competition destroys the ability to capture significant economies of scale. The challenge for policy makers is likely to be particularly acute in the face of technological attempts to recreate familiar market relationships. That markets characterized by the properties of rivalry, excludability, and transparency are efficient does not mean that any effort to reintroduce these properties to a market lacking them necessarily increases social welfare.

Download PDF sample

Rated 4.69 of 5 – based on 20 votes