Intangible Capital: Putting Knowledge to Work in the by Mary Adams, Michael Oleksak

By Mary Adams, Michael Oleksak

Description: Intangible Capital: placing wisdom to paintings within the 21st-Century association is for each supervisor suffering to prevail and innovate in modern knowledge-based economic system. This must-have guide is helping businesspeople construct smarter, extra winning businesses by means of maximizing the data that's already inside of their firms. such a lot businesspeople have heard of the transforming into value of information employees, info know-how, innovation, networks, recognition, and function administration. Like no different guidebook, Intangible Capital indicates how each one of those tendencies healthy into an total self-discipline of intangibles administration. The e-book takes the 10 uncomplicated construction blocks of conventional, industrial-era companies and defines their knowledge-era equivalents--intangibles because the new uncooked fabric, highbrow capital (IC) because the new construction line, IC review because the new stability sheet, and networks because the new organizational chart. This technique offers a transparent street map for managers adapting to the realities of industrial at the present time, one who is helping translate the hot international of the knowledge-based economic system into comprehensible phrases and ready-to-implement rules. identify Features:Includes an workout on the finish of every bankruptcy that permits readers to attach the bankruptcy to their very own businessesPresents a source part in each one bankruptcy for added print and on-line sourcesAn accompanying web site at intangiblecapitalbook.com with sections for all key company titles (CEO, CFO, CIO, COO, etc.) exhibits how the e-book relates to their paintings and serves as a discussion board for concepts between readersA complete index protecting either business- and knowledge-era instruments to make it more straightforward for readers to make a reference to their present paintings techniques

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They allowed people in their audiences to tape their performances—a practice strictly prohibited by other bands, who made most of their money from selling records. Along the way, the band developed a group of rabid fans called Deadheads, some of whom followed them from city to city. This strong community pioneered, in many ways, the approach taken today of countless business-people using social media to create communities with and for their customers. 14 Knowledge Is the New Oil The open source movement is another example of the free versus paid dilemma.

Any company that develops a competency can package it in different forms for different markets. 13 Intangible Capital A number of years ago, Hewlett-Packard (HP) outsourced its printer repair business to UPS. The decision was based on the understanding that the hardest part of the repair business was not the repair itself. The process of making repairs was well-documented and not very complex. The hard part for HP was getting the logistics right—to move the printer to a repair center and back to the customer without losing their shirts.

Word can spread like wildfire via the Internet and social media that include Twitter and Facebook about mistakes and missteps an organization makes. The way people spend their time is changing how they receive and process information about the products they buy. Like so many other aspects of management, the dominant way of managing brand and reputation in the past was from the top down—controlling the message that is delivered to customers and stakeholders. However, these models are breaking apart.

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