By W. L. Jenkins
W.L. Jenkins "How to Audition for television ads From The advert service provider viewpoint" might be the "Bible" for any aspiring advertisement actor. it really is my go-to booklet every time i've got a advertisement audition. thanks, W.L!
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Additional info for How to Audition for TV Commercials: From the Ad Agency Point of View
Qxd 5/11/05 07:16AM Page 39 in the spot and who they are. This is crucial because it goes right to the psychological gesture of the character, and, therefore, I’ve always felt it’s important to try to give the casting director a potent example of the character’s background. The trick, though, is to give the casting director just the right amount of input so she can use her imagination and skills. If we communicate well, and the casting director is really clever, we’ll see some interesting people.
Qxd 5/11/05 07:15AM Page 22 Smart advertisers know that in order to foster an atmosphere that keeps their marketing senses sharp, there must be separation between them and the idea people. The Client Towering above all stands the Almighty Client. The client is the company that hires the ad agency to advertise its products or services. Clients come in many sizes and ideologies, with the best being those who value the counsel of their agency and generally let them do what they do best. These are few and far between, however.
Every Los Angeles producer that I’ve worked with has been familiar with just about every face in town at any given time. They have strong relationships with most casting directors, and most of them know talent when they see it. This (and the fact that talent costs money) gives them a huge say in casting decisions. qxd 5/11/05 07:16AM Page 34 commercial, and in casting sessions, they can be notoriously swift and brutal when looking at audition tapes. These hardworking people have to act decisively, because once the ignition has been switched on and the production is smokin’ its tires, they don’t have time for people who waste their time.