By Newton Lee
From Google seek to self-driving vehicles to human durability, is Alphabet making a neoteric backyard of Eden or Benthams Panopticon? Will King Solomons problem supersede the Turing try out for man made intelligence? Can transhumanism mitigate existential threats to humankind? those are many of the overarching questions during this ebook, which explores the impression of data wisdom on humanity ranging from the publication of Genesis to the Royal Library of Alexandria within the third century BC to the trendy day of Google seek, IBM Watson, and Wolfram|Alpha. The ebook additionally covers website positioning, Google AdWords, Google Maps, Google neighborhood seek, and what each company chief needs to find out about electronic transformation. «Search is interest, and that would by no means be done,» acknowledged Googles first woman engineer and Yahoos 6th CEO Marissa Mayer.
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Additional resources for Google It: Total Information Awareness
War and destruction have taken a toll on many brilliant scientists. J. Robert Oppenheimer, head of the Manhattan Project, expressed his fear that the bomb might become “a weapon of genocide” . In a 1965 television broadcast, Oppenheimer said in tears and agony (see Fig. 16), “We knew the world would not be the same. A few people laughed. A few people cried. Most people were silent. I remembered the line from the Hindu scripture, the Bhagavad Gita. Vishnu is trying to persuade the Prince that he should do his duty, and to impress him, takes on his multi-armed form and says, ‘Now I am 1 To Google or Not to Google 25 Fig.
In the October 2013 issue of The Atlantic, Georgia Tech professor Ian Bogost opined that “as both users of its products and citizens of the world it increasingly 28 N. Lee influences and alters, we would be wise to see Google’s concern for evil as a pragmatic matter rather than an ethical one. … through its motto Google has effectively redeﬁned evil as a matter of unserviceability in general, and unserviceability among corporatized information services in particular. … The company doesn’t need to exercise any moral judgment other than whatever it will have done.
We want there to be variety of sources and opinions in the Google results. We want them in personalized search to be skewed to the user, but we don’t want that to mean the rest of the web is unavailable to them” . Trond Lyngbø, founder of Search Planet AS, talks about search engine optimization (SEO) in the age of digital transformation (what every business leader must know) in Chapter 4 of this book. Frank Buddenbrock, Google AdWords certiﬁed specialist, demonstrates how to optimize your website to get to Google’s ﬁrst page in Chapter 5.