Google analytics breakthrough : from zero to business impact by Feras Alhlou

By Feras Alhlou

An entire, start-to-finish consultant to Google Analytics instrumentation and reporting Google Analytics leap forward is a much-needed complete source for the world's most generally followed analytics instrument. Designed to supply an entire, best-practices origin in size procedure, implementation, reporting, and optimization, this booklet systematically demystifies the huge variety of Google Analytics positive aspects and Read more...

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a whole, start-to-finish consultant to Google Analytics instrumentation and reporting Google Analytics step forward is a much-needed complete source for the world's most generally adopted Read more...

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The Cross-Device Tracking session in Chapter 12, “Implementation Customizations,” also ­discusses how Google Analytics can recognize the same logged-in user across different devices: users is somewhat more suitable than unique visitors in the context of mobile apps. As an editorial note, we use session and visit fairly synonymously throughout the book, as we do with user and visitor. As discussed in Chapter 12, “Implementation Customizations,” you can opt to change the session timeout, but the 30-minute default is left in place as routine practice.

All data is collected in a certain way, cleaned in a certain way, sampled in a certain way, and munged together just so before you ever see the output. ” Others in your organization will assume you have this well in hand, and the first time it’s discovered that the reports are bad because the data was not validated will be the last time the Three Masters of Analytics will trust you with its ­interpretation— most importantly, the person with their hands on the purse strings. Whoever Pays the Bills Your boss, the VP, the board, the client, the committee; whoever is responsible for funding your technology and human resources must feel they are getting their money’s worth.

This terminology change probably occurred because each physical visit can actually generate multiple sessions (as the scenario with Igor illustrates), so session more accurately describes the metric that’s displayed. Unique visitors likely changed to users because a single individual can appear as multiple users in GA for a variety of reasons: different browsers, different devices, incognito sessions, or cookie deletion. The _ga cookie is the key to identifying the same user, and in fact allows GA to bundle multiple pageviews (and other hit types, such as events) into the same session.

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