Fatal illusions: shredding a dozen unrealities that can keep by James R. Lucas

By James R. Lucas

This article explores 12 damaging misperceptions that managers tenaciously dangle to - approximately challenge statements, teamwork, incentives, caliber, switch administration, and extra. It outlines useful managerial abilities, reminiscent of how you can set sensible company targets, elevate motivation, and improve staff paintings.

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Extra resources for Fatal illusions: shredding a dozen unrealities that can keep your organization from success

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4 Marketing and advertising experts have reduced the production of illusion to a science. Polling We all know what we believewe've got the polls, don't we? "Polling looks scientific because of the way the results are expressedpercentage points, cross-tabulations, margins of error, statistical significance. "5 Poll results can be altered dramatically simply by changing the wording of the question. One presidential adviser charged that the President made decisions based not on principles but on polls.

And most of the answers you need you probably already know. Our problem isn't lack of informationmost of us are drowning in data. Instead, this book is about the built-in obstacles that keep us from implementing answers based on that information. Page 4 Warning 2: This book won't leave you alone. It's designed to make you and others in your organization uncomfortable. Very uncomfortable. It tries to do that by holding up the mirror of truth and inviting you to take an honest look. An old saying reminds us that when we know the truth, we can be freefree from myths, free from misperceptions that lead us down unhelpful paths, free from bad ideas disguised as ''traditions" or "culture," and free from opinions that just don't hold up under the relentless flood of marketplace reality.

She is at one and the same time gracious, encouraging, honest, and very professional in both her expectations and her advice. I feel fortunate to have ended up with the best. Hats off also to Barbara Horowitz and Kate Pferdner at AMACOM for shepherding this project through the production phase. Finally, my thanks to C. P. for all of your inspiration and encouragement. Page 1 Introduction Why, sometimes I've believed as many as six impossible things before breakfast. The Queen of Hearts in Lewis Carroll's Alice's Adventures in Wonderland You hear it all the time.

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