Events Management, 2nd Edition by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian

By Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris, Ian McDonnell

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Internationally, in April 2005 the Joint Meetings Industry Council recommended adopting the term The Meetings Industry as a unifying term at the launch of its ‘Profile and Power’ campaign which seeks to distinguish the activities from tourism and other industries ( JMIC, 2005). This sector is largely characterized by its business and trade focus, although there is a strong public and tourism aspect to many of its activities. The following section provides an overview of some of the sectors. Market data should be viewed with some caution, as much is based on estimates and the methodologies used are not always comparable, however, it is useful in providing a general understanding of the market size.

For example, major musicals such as Phantom of the Opera, Miss Saigon and Cats reap considerable tourism revenue for London’s West End. Edinburgh festivals are an important expression of human activity that contributes much to our social and cultural life. They are also increasingly linked with tourism to generate business activity and income for their host communities. Council and related organizations, supporting both private and public sector initiatives, have developed an enviable reputation and tourism bonanza through staging a wide range of festivals that cater to different market needs.

The pursuit of major events such as these forms part of government strategy implemented through UK Sport (discussed further in Chapter 2). Since 1997 when the strategy was launched, UK Sport has supported over seventy 12 Events Management events of European, World or Commonwealth status. They are also pursued by national event agencies such as Northern Ireland Events Company and EventScotland and regional or local authorities, for example North West Development Agency and Sheffield City Council Major Events Unit (discussed in Chapter 3).

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