Enterprise 2.0 by Niall Cook, Don Tapscott

By Niall Cook, Don Tapscott

Social software program has taken the net through hurricane, fuelling large progress in collaborative authoring structures (such as blogs, wikis and podcasts) and big growth in social networking groups. those applied sciences have generated an exceptional point of shopper participation and it truly is now time for companies to include them as a part of their very own info and data administration strategies."Enterprise 2.0" is likely one of the first books to provide an explanation for the impression that social software program could have contained in the company firewall, and finally how employees will interact sooner or later. Niall cook dinner allows you to navigate this rising panorama and introduces the most important techniques that make up 'enterprise 2.0'. The 4Cs version on the center of the publication makes use of functional examples from popular businesses in more than a few sectors to demonstrate easy methods to observe firm 2.0 to motivate conversation, cooperation, collaboration and connection among staff and shoppers on your personal company.Erudite, well-researched and hugely readable, this ebook is key interpreting for somebody excited about wisdom, details and library administration, in addition to these enforcing social software program instruments inside of companies. it's going to additionally entice advertising, advertisements, public family and inner communications pros who have to take advantage of the possibilities social software program bargains for major company effect and aggressive virtue.

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Example text

In the 1970s the focus was on ‘office automation’, a term coined by IBM but that eventually led to the Electronic Information Exchange System (EIES), widely regarded as the first major example of collaborative software. In 1977, EIES was being used to network scientists worldwide using email, chat and discussion groups, long before the existence of the Internet as we know it today. After seeing EIES, in 1978 Peter and Trudy Johnson-Lenz coined the term ‘groupware’, defining it as ‘intentional group processes plus software to support them’.

Collaboration; 4. connection. Communication: communication platforms are those that allow people to converse with others, either by text, image, voice or video, or a combination of these. Cooperation: sharing software enables people to share content with others in structured and unstructured ways. Collaboration: collaboration tools encourage people to collaborate with each other on particular problems, directly and indirectly in both central and distributed ways. Connection: networking technologies make it possible for people to make connections with and between both content and other people.

As with all social movements, the social software movement represents the coming together of multiple trends out of which emerges a profound change in behaviour. Technology is just one element along with some of the seismic shifts taking place in both business and society. He does, however, focus specifically on the failing practice of knowledge management. g. intranets and portals), and they could not be more polarized. Channels allow information to be created by anyone, but consumed by very few (email threads are only visible to those who are included in them, for instance).

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