Corporate Social Responsibility: Balancing Tomorrow's by D. Hawkins

By D. Hawkins

Many businesses realize the significance of company social accountability, yet search to appreciate how this is harmonized with present profitability. This new method, drawing upon many modern examples, demonstrates the significance of balancing brief time period profitability with long-term sustainability and indicates how this pertains to many enterprise matters and facets together with environmental switch, moral buying and selling, company governance, threat administration, sustainable improvement and aggressive stability.

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Extra resources for Corporate Social Responsibility: Balancing Tomorrow's Sustainability and Today's Profitability

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The growth in networked terrorism will continue to influence much Global business (local impact) of the business environment and thus the implications for developing sustainable programmes. Longer-term strategies and investments will be partially balanced against the local and logistical chain of security, the implication being that short-term projections will be more likely than longterm knowledge transfer programmes. This consideration of security also influences government support programmes that will dovetail with business investments focused on helping to bring sustainability to the developing countries.

Issues such as HIV/AIDS greatly impact the natural resource-based economies and the investment profiles of the business community. The more resources we need, the greater the likelihood of local responsibility for community and health care. The environment has been the main focus of sustainable development, and with current rates of consumption, waste and pollution the more we integrate globalization the greater the pressure on each of these aspects. Deforestation through to genetically modified (GM) crops creates a wide range of issues and challenges between the tree-huggers and the business community.

It perhaps has less of a real impact on share values. It must also be remembered that in poor economies the local pressures of survival may be greater than wanting to foster a more equitable labour market. Such cases of abuse and exploitation are frequently arising from across the globe, whether it is Wal-Mart and Timberland finding themselves implicated in labour issues in China, or toy manufactures such as Mattel in Mexico. We should make the point these are examples and should not be considered the only high-profile companies caught like rabbits in car headlights.

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