Conscious Endeavors: Business, Society and the Journey to by Robert M. Abbott

By Robert M. Abbott

Written via certainly one of Canada's so much skilled sustainability strategists, this selection of essays and speeches prepared into 4 sections—Origins, Homage, mirrored image, and Renewal—blends company recommendation, autobiographical mirrored image, and poetic meditation to give an explanation for why businesses have a accountability to guard the surroundings. Drawing on examples from economics, environmental experiences, background, and pop culture, the discussions show that people like to raise themselves and do strong for others—ideals that go beyond the significance of revenue and loss.

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Its success established management as a legitimate discipline and field of study. More recently, Management: Tasks, Responsibilities, Practices, published in 1973, has long been on my short-list of essential “sustainability” reads. The chapters on management as innovation, and the responsibility of business to society, are clear-eyed accounts of what we need to do to create better corporations, why we need to do it, and most crucially, how we can get on with the job. Peter Drucker shaped much of my thinking on the nature of the corporation.

This line of thinking springs from a belief that economic indicators such as gross domestic product do not accurately reflect social welfare. Frances Cairncross underlined this point in Costing the Earth: When a forest is cut down and sold, the country appears to grow richer - even though the trees may not be replaced, and their removal may result in soil erosion, flooding and the loss of food and fuel gathered by local people. Daly and others are leading economics into a new and exciting future that includes more than incentives to internalize environmental and social costs.

Eiseley, L. Darwin’s Century. New York: Doubleday, 1958. Eiseley, L. The Firmament of Time. New York: Atheneum, 1960. Eiseley, L. All the Strange Hours: The Excavation of a Life. New York: Scribner, 1975. Eiseley, L. The Star Thrower. New York: Times Books, 1978. 39 GFB_CE_4thPages 40 4/15/09 3:55 PM Page 40 conscious endeavors Peter Drucker1 In the month since his death, the requisite accolades have been pouring in for Peter Drucker, the seminal management thinker of the past century. On the face of it then, there would appear to be little to be gained from another tribute – a lone voice that might be lost against an impressively large chorus of admirers and supporters.

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