Conquer the Market by A.Wood.

By A.Wood.

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Sample text

Does the complex or center have a major anchor? A major anchor is a blessing for most small business owners. Anchors are stores that draw people to a particular shopping center. Any retail business that puts itself in close proximity to an anchor is a real plus. Popular convenience stores, supermarkets or drug store, such as Albertson’s, Winn-Dixie, K-Mart, Wal-Mart or Walgrreens are typical anchors. Food market locations are safe bets; people have to shop for food! For the majority, a regular stop at the market is routine.

He found out that 40 people out of the 200 people in his customer base all worked for the same company, and he never knew it! It turned out that 40% of his customers worked for Tyson Foods. So guess what the next thing he did was? The next thing he did was to go and contact the personnel manager at Tyson Foods, pointing out that a lot of their people were using his service. All of a sudden, the guy became interested in putting together a corporate program at Tyson Foods. So, it’s very, very important that you have a deep understanding of who your customers are.

If not, you need to rework it! Consistency With your marketing material in complete harmony, building on your USP, the next question to ask yourself is how consistent you are in delivering your message. In many cases business owners develop a winning concept and then become bored with it, thinking that others must surely have tired of the concept as well. So they move on to a different and far less effective concept just as the other one was taking root in the public consciousness. In my consulting business, I frequently design ads for clients that they instantly proclaim to be among the most effective they have ever used.

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