Case Study Methodology in Business Research by Jan Dul

By Jan Dul

The whole consultant for a way to layout and behavior theory-testing and different case studies.Case research technique in company study units out constructions and guidance that support scholars and researchers from quite a lot of disciplines to boost their case examine learn in a constant and rigorous demeanour. It clarifies the diversities among practice-oriented and theory-oriented examine and, in the latter class, among theory-testing and theory-building. It describes intimately easy methods to layout and behavior varieties of case research examine, offering scholars and researchers with every little thing they want for his or her venture. the most goals are to: * current a extensive spectrum of varieties of case research learn (including practice-oriented case experiences, theory-building case experiences and theory-testing case stories) in a single constant methodological framework. * emphasize and obviously illustrate that the case learn is the popular examine method for checking out deterministic propositions resembling these expressing an important case through case and that the survey is the popular study approach for checking out probabilistic propositions. * tension the function of replication in all theory-testing examine, regardless of which examine technique is selected for a selected try out. * provide extra weight to the significance of theory-testing relative to theory-building. Case examine technique in company study is a transparent, concise and complete textual content for case research technique. Templates are provided for case research protocol and the way to record a case learn. A modular textbook essentially aimed toward serving learn method classes for ultimate 12 months undergraduate scholars and graduate scholars in company management and administration, that's additionally worthwhile as a instruction manual for researchers.Written by way of Jan Dul, Professor of know-how and Human components, RSM Erasmus college, Rotterdam and Tony Hak, affiliate professor of study method, RSM Erasmus collage, Rotterdam, in collaboration with different authors from RSM Erasmus college. * presents scholars with every little thing had to layout and behavior a case examine venture * Templates are provided truly demonstrating case research protocol and the way to file a case research * A hugely obtainable, concise and complete textual content for Case learn technique

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Only the journal Accounting, Organizations & Society published more than five articles. The majority of the publications in ISI journals appeared in categories other than the ISI category “Finance and Accounting”. This may indicate that case study research is not well accepted in this field. 4 Case studies in Marketing We found 39 ISI publications on case studies in Marketing. The only journal with more than five case study research publications was Industrial Marketing Management, with seven papers.

They provide a list of 11 consecutive steps with specific issues related to each of them, from problem formulation to the publication of the case study results. Other 26 Introduction Part I authors focus on one specific methodological aspect, such as on the use of existing cases in Lewis (1998). Barnes (2001) discusses the advantages and disadvantages of several measurement methods that can be used within case study research (ethnography, interviews, strategy charting, questionnaires, and documentation).

And Frohlich, M. 2002, Case research in operations management. International Journal of Operations & Production Management, 22(2): 195–219. Welch, C. 2000, The archaeology of business networks: the use of archival records in case study research. Journal of Strategic Marketing, 8: 197–208. J. G. 1999, Degrees-of-freedom analysis of case data in business marketing research. Industrial Marketing Management, 28: 215–229. C H A P T E R 3 Principles of research Empirical research is building and testing statements about an object of study by analysing evidence drawn from observation.

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