Business Analysis Techniques : 99 essential tools for by Cadle, James; Paul, Debra; Turner, Paul

By Cadle, James; Paul, Debra; Turner, Paul

The advance of industrial research as a certified self-discipline has prolonged the function of the enterprise analyst who now wishes the widest attainable array of instruments and the abilities and data so that it will use every one whilst and the place it really is required. This re-creation offers ninety nine attainable suggestions and useful information on how and whilst to use them.


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There may be some products that do not fit neatly into a particular quadrant, but are on the cusp between two. When using this technique it is important that a commonsense approach is adopted and that other factors are taken into account. For example, if a product is assessed as having medium market share and low growth this might not be because of an inherent problem with the product. It could instead be a question of timing and market conditions. The action that would improve the situation might simply be to manage the product carefully until the market conditions change.

Using the Balanced Business Scorecard The approach to identifying CSFs and KPIs defined earlier (Techniques 13 and 14) is usually used in conjunction with the BBS. The Mission and Objectives of the organisation (Technique 3) are used as the context in which to define the BBS areas. For example, if the Mission is to deliver good value, high quality services to customers, then the four BBS areas could measure performance as follows: yy financial – level of supplier costs; yy customer – prices charged in comparison with competitor prices; yy internal – quality checking processes; yy innovation – introduction of new products.

For example, could an existing fashion company decide to develop a range of designer handbags? How great are the barriers to entry into this industry, and will they deter potential entrants? Substitutes: As discussed above, what business pressures will arise from possible substitute products such as rucksacks? Buyers: This could be an interesting area to explore for the handbag industry, as some high quality manufacturers restrict the sales outlets for their products and minimise the opportunities for buyers to shop around and compare prices.

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