Big Data MBA: Driving Business Strategies with Data Science by Bill Schmarzo

By Bill Schmarzo

Integrate giant facts into company to force aggressive virtue and sustainable success

Big facts MBA brings perception and services to leveraging giant information in company so that you can harness the ability of analytics and achieve a real company virtue. according to a pragmatic framework with assisting method and hands-on workouts, this e-book is helping establish the place and the way huge info should help rework your small business. you are going to how one can take advantage of new assets of purchaser, product, and operational info, coupled with complex analytics and knowledge technological know-how, to optimize key methods, discover monetization possibilities, and create new resources of aggressive differentiation. The dialogue contains directions for operationalizing analytics, optimum organizational constitution, and utilizing analytic insights all through your organization's person adventure to shoppers and front-end staff alike. you are going to discover ways to “think like an information scientist” as you construct upon the selections your online business is attempting to make, the hypotheses you want to try out, and the predictions you must produce.

Business stakeholders now not have to relinquish regulate of information and analytics to IT. actually, they have to champion the organization's info assortment and research efforts. This ebook is a primer at the enterprise method of analytics, offering the sensible figuring out you must convert information into opportunity.

  • Understand where and how to leverage immense data
  • Integrate analytics into daily operations
  • Structure your company to force analytic insights
  • Optimize approaches, discover possibilities, and stand proud of the rest
  • Help company stakeholders to “think like a knowledge scientist”
  • Understand acceptable company software of alternative analytic techniques

If you will have facts to remodel your enterprise, you must understand how to place it to take advantage of. Big facts MBA indicates you the way to enforce enormous information and analytics to make greater decisions.

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It might be something like improve customer retention, optimize customer 15 16 Part I ■ Business Potential of Big Data acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on. Exercise #2: Brainstorm and write down what (1) customer, (2) product, and (3) operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you’d like to answer about the targeted business initiative.

BI Environment DW ALL Data Fed Into Hadoop Data Lake ETL Hadoop Data Lake • • • • • Production Predictable load SLA-driven Heavily governed Standard tools • • • • • Exploratory, ad hoc Unpredictable load Experimentation Loosely governed Best tool for the job Analytics Environment Data Preparation and Enrichment Analytic Sandbox Figure 1-2: Modern data/analytics environment C R O S S  R E F E R E N C E Chapter 7 (”The Data Lake“) introduces the concept of a data lake and the role the data lake plays in supporting your existing data warehouse and Business Intelligence investments while providing the foundation for your data science environment.

29 30 Part I ■ Business Potential of Big Data Big Data Business Model Maturity Index Lessons Learned There are some interesting lessons that organizations will discover as they progress through the phases of the Big Data Business Model Maturity Index. Understanding these lessons ahead of time should help prepare organizations for their big data journey. Lesson 1: Focus Initial Big Data Efforts Internally The first three phases of the Big Data Business Model Maturity Index seek to extract more financial or business value out of the organization’s internal processes or business initiatives.

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