By Michael Strong
Compliment for Be the Solution"In the earlier, many believed you both went into 'public carrier' to do reliable, otherwise you 'went into company' to make cash. Few learned that the long term good fortune of industrial relies on serving humans, no longer earning money. Few discovered that maybe how one can serve the general public used to be via loose firm. complete meals marketplace founder John Mackey, visionary philosopher Michael powerful, micro lender Muhammad Yunus, and some others comprehend those truths. Be the answer is the simplest unmarried ebook to learn to appreciate the rising ways that marketers can switch the world."—Gary Hoover, serial entrepreneur, founding father of Hoover's enterprise info carrier, Hooversworld.com"Michael robust speaks the reality. A must-read for our new American government."—Sam Wyly, founder, eco-friendly Mountain power; writer of 1,000 money and an Idea"This e-book is completely extraordinary. deal with your brain to a ceremonial dinner. Use it to music your imaginative and prescient in the direction of what rather works."—Charles Harper, Senior govt vice president, leader Strategist, John Templeton Foundation"Perhaps greater than ever ahead of, youth this present day are stimulated through the need to make the area a greater position. regrettably, many have little suggestion approximately find out how to do it, and their academic reports supply them with little course. by contrast, this publication is a street map approximately how we will be able to get from the place we're to the place we wish to be—to a extra peaceable, extra wealthy, and extra environmentally sound international. Plus, it's interesting, uplifting, and adventurous. certainly, it offers the recipe for a greater world."—Dr. James Gwartney, coauthor of financial Freedom of the realm: 2007 Annual document; Gus A. Stavros Eminent student Chair at Florida nation University"This is a really considerate and well timed publication that asks us to seem around—and to seem within—the awesome possibilities that entrepreneurship deals to the realm. i like to recommend this publication to an individual attracted to discovering recommendations to the present crisis."—Giancarlo Ibarguen, government President, Universidad Francisco Marroquin"At final, a booklet concerning the center of capitalism as a strength for growing sturdy on the earth for fixing a lot of our tricky societal difficulties. i am hoping our political leaders learn it."—R. Edward Freeman, Olsson Professor of commercial management, educational Director, enterprise Roundtable Institute for company Ethics, college of Virginia
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Extra info for Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the Worlds Problems
Many of those who continue to search for money are really searching for meaning through status and consumption. What if those already in search of meaning found it in productive flow play? What if those who thought that they were finding meaning in status and consumption were to discover a more direct and satisfying path to meaning through flow? Flow is: Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz.
If corporations want to succeed in the twenty-first century marketplace, they will have to satisfy demanding customers, employees, and investors that they are, in fact, honorable companies. There are numerous indicators that this movement is growing, as documented in Patricia Aburdene’s book Megatrends 2010: The Rise of Conscious Capitalism. Meanwhile, from another direction, it is noteworthy that in 2006, for the first time, the Nobel Peace Prize was awarded to Muhammad Yunus and the for-profit organization, Grameen Bank, he founded.
Just as free speech necessarily allows negative speech as well as positive speech, the freedom to innovate will require freedom to act both negatively and positively. We will suggest ways to think about an operating system for Conscious Capitalism that integrates protection for the environment with the freedom to create new and better ways of living. Our belief in the power of creativity, innovation, and entrepreneurship to transform the world will bring a libertarian, or classical liberal, flavor to many of our solutions.