Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks

By Lynne Franks

Lynne Franks is a mythical determine in overseas style and public relatives and the foundation for the outrageous and pushed personality of Edina at the cult tv sequence, 'Absolutely Fabulous.' but on the top of her luck, after development an international category public family company by means of operating 20-hour days, spinning off new principles and monitoring developments for her consumers on the cost of her own existence, she all at once bought her corporation and reclaimed her existence, embarking on a quest for which means that took her round the globe.

Lynne Franks' trip took her to the United countries Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral company and hung out with some of the world's non secular leaders, major environmentalists and visionaries. This booklet recounts that trip. For marketers; for girls and males doing far...

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My biggest chance for expansion came when I was approached by Murjani, the American company that produced Gloria Vanderbilt jeans. It was the first time a celebrity had endorsed a pair of jeans and it was a huge success in the States. Finally I was to be given a proper budget and was reluctantly persuaded by the men from the Murjani marketing company to use that year’s Miss World contestants as models for a fashion show. I had to pick my own winners, get them out of their old-fashioned stilettos, put their collars down and modernise them.

Meeting old schoolfriends years later I was told that I had always been the one to tell them what the latest music was, or the latest fashions. I suppose it was inevitable that I ended up trend forecasting and event organising as part of my PR career. In 1978 Paul and I opened Mrs Howie, the first fashion shop in the Covent Garden area. We found a large old banana warehouse and asked architect Ben Kelly to design it. It had a rubber floor, sail cloth on the walls and clothes rails made out of warehouse clamps.

To this day, I really don’t know why. It was about being the best PR in London. Somehow I trapped myself in this role. I knew my business was a success and I just couldn’t stop working. Perhaps I got it from my parents, who worked extremely hard and always made sure I earned my allowance money. Even when I was very young I was only given it if I’d done all the chores expected of me, like making my own bed or clearing away the dishes. It certainly instilled the work ethic in me. By the time I was twelve I’d graduated to working in my dad’s butcher shop.

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